• For the third consecutive year, Heineken has tapped Chris Gibbs of Union Los Angeles for #Heineken100. While the program—which consists of exclusive product collaborations seeded to the brand’s top influencers—has been going strong for five years, it reached a new level of hype when Gibbs was named Creative Director last year. In anticipation of the 2014 launch this month, we caught up with Gibbs—fresh off his recent work trip to Japan—to discuss the exclusive magic that the two powerhouses, along with their latest brand partners, have created this time around. This first leg of the three-part series features a collaborative effort with highly touted luxury accessories brand Parabellum.